This week I’d like to feature another great article from Brent Newey and his team at Retail Help. Attracting customers to come into your store has a lot to do with how attractive and how well your windows stand out. Brent has identified a number of key
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I have recently partnered with another retail business called Retail Help – what a great name as they are all about helping retailers and the synergies between us are awesome. Brent Newey and his team at Retail Help bring skills to the table that I don’t have
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All around us technology is exploding exponentially, with artificial intelligence (AI) being developed to save us time and to help us make better informed decisions. We only need to talk to Alexa to find out all sorts of information such as the weather, traffic reports as well
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We all know how tough it is in retail at the moment – you may well ask, when is it going to get easier? Unfortunately we all know it won’t! Online competition will only get more intense, shopping habits are forever evolving and technology is going to
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Zappo’s (the US online shoe retailer) has long been seen as a world leader in customer service. With revenues in excess of US$3 billion and over 80% of customers coming back from more, there are some extremely valuable lessons to be learnt from this retailer. It all
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The key word for the past few years in retail that has been bandied about is experience. The word experience doesn’t relate to the years of service your team members have, but to the experience created in store that is either positive, negative or neutral. Obviously every
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I’m a passionate advocate for great customer service. I love it when I receive great service and as my friends will testify, I hate it when it’s obviously absent. Unfortunately it’s more absent than in place these days in the stores I visit. What I see is
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We’ve all seen it and experienced it, customers studying their phones while in store. Searching for a better price perhaps, reading product reviews or paying by phone. This is new retail, well in fact not that new, but this is something retailers will see much more often
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It’s going to be another year of turmoil with unfortunately, a number of retailers who will end up closing their doors as rent, wages and competition continue to bite. Online will continue to grow at a larger rate than traditional store sales and then there is Amazon!
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Pretty simply, retail is all about people interacting with people. The better this interaction is, the better the customer will feel, and as we say: “The rewarded customer buys, multiplies and comes back.” Why do so many retail outlets offer their customers a sub-par experience? Unfortunately, there
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