With stores finally reopening, now is the chance for physical retailers to really shine and give their customers a compelling reason to not only buy that day but want to come back. This is where the amazing power of wow comes in. To me, wow is as
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It really frustrates me that retailers are still not delivering anywhere near wow service. In fact, most experiences I receive are just ordinary. An experience at a café comes to mind (and unfortunately just keeps getting repeated). The food was okay and the service wasn’t bad, the
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The closing of physical stores has seen a spike in online sales as customers chose to explore this option, often because it was the only choice. Online retail sales data for the period April – June show sales have increased dramatically over the same period last year
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Physical retailers have to be ready to create excellent experiences for each and every customer when they return. This means retailers have to be excellent in the following: Excellent cleaning standards – hand sanitizer available, professional signage, correct numbers in store, masks being worn and obvious cleaning
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Some retailers have chosen the slippery road of discounting as a strategy to bring more customers into their doors. However, so have lots of their competitors. It’s actually uncommon to go into a shopping mall and not see massive discount signs displayed in the window. Now, don’t
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When Amazon announced they were coming to Australia, a number of retailers thought it would be the end of bricks and mortar stores and everyone would be buying online. Well that certainly hasn’t been the case, online sales have slowly ticked up to 10% and Amazon hasn’t
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In the ongoing challenge for customers, retailers have to absolutely stand out or risk losing customers to their competitors and now especially to online. With more and more customers having experienced online due to recent lockdowns, the fight is on to get these customers to come back
Read more →Great sales people are worth their weight in gold, particularly in today’s challenging retail environment. So what are the key attributes of a great sales person? Watch this video to learn six key attributes of these incredible people.
Read more →Massive advances in technology has seen robots taking over a hug number of tasks. Retail is not immune to this technology and already robots are starting to take over some service roles. This video covers some of the benefits as well as some of the challenges of
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Traditional retail is in a very challenging time period at the moment. Competition, rents, wages, power prices, lack of consumer confidence has all lead to customers reducing their spend, particularly on items they may see as non-essential. It’s a tough time for retailers yet, I believe, the
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