I am staggered when I visit stores or run training sessions and staff (worse still managers or owners) don’t know their numbers. By numbers I mean the obvious ones such as Average sale, Items per customer, Promo conversion and Loyalty card conversion. As one CEO said to
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During a number of training sessions I run, the topic of what it takes to be a great leader comes up. I often ask participants to think of a list of great business leaders and unfortunately, they struggle. Richard Branson and Nelson Mandela are the two most popular. It’s
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Every retail business wants to sell more to their customers and therefore grow their average sale. Most businesses that I work with include an Upsell process in their steps of service so staff know that it is a requirement to do this. Here is where it all
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We all know the challenges with recruiting and retaining the best staff. They are hard to find and what do we even look for? I was appalled to read a recent survey carried out by a company called engaged Marketing here in Australia, who found out that
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