Most customers love loyalty cards, however, a lot of companies do a poor job of signing up new customers or increasing scan rates. By watching this video you will learn 4 simple steps to improve sign-ups and have more customers using their cards
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Customers now face a massive choice when it comes to spending their money, so how do you get them to come in and come back. Watch this video for some simple tips on why and how you and your staff need to create an experience to ensure
Read more →There has been a lot of research coming through recently that points out what drives shopper behavior – it’s the experience they receive or lack of it! We know that customers are wanting a better experience, one that really stands out from the competition. The result –
Read more →As a retail business with an absolute passion for consistently providing amazing customer service experiences, Zappo’s is right up there. Their focus is on making every interaction with customers a memorable experience and this has certainly helped them in their growth since starting up in 1999. They
Read more →Having worked closely with Tom O’Toole owner of the Beechworth Bakeries for the past 17 years, I have gleaned a really good insight into what has made them successful. Great products, great people, and great service have been their mantra for years, and it works!! I found
Read more →Having traveled and also provided training in the UK a few years ago, I certainly experienced a fair amount of poor customer service. Expectations were not very high, in fact when I was serving behind a counter in a service station (while doing some in store follow
Read more →“In the coming years, everything that can be digitized will be digitized. But there’s one thing that can’t be digitized and that’s the customer!” I came across the Accenture Digital Disconnect in Customer Engagement report, which was published recently, and found some very interesting trends in customer
Read more →I have spoken a few times about the challenge of online sales to the traditional bricks and mortar (B & M) stores. The growth of online sales continues to outstrip B & M stores growth and shows no signs of slowing down. Recent data shows online sales
Read more →Having run a number of coaching courses this year for a broad range of clients, the biggest challenge facing all of these retailers is their people. The biggest complaint I hear is “they don’t do what I want them to do” and “how many times do I
Read more →Every retailer on the planet wants to sell more products or services to every customer that walks into their store or makes a purchase online. However so many times I see the action (or inaction) of retailers preventing the customer from buying. In the stores, it can
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