Roger Simpson – CEO, The Retail Solution and Author of “The Ultimate Retail Sales Experience” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching, customer service,
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The recent news about retail has been overwhelmingly negative, with headlines focusing on store closures, struggling iconic retailers, and the growing shift to online shopping. However, amid this gloom, some retailers continue to thrive, increasing their sales year after year. This success isn’t accidental—it’s the result of
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The term “upselling” and its variations (add-on selling, cross-selling, suggestive selling) have been around for years. However, many frontline retail employees view “selling” negatively, feeling it means pushing customers to buy more. This mindset can lead to resistance and eye rolls when these strategies are suggested to
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It’s intriguing how retailers often seek to dazzle customers with the next big thing while struggling to nail the fundamentals. These basics encompass several crucial elements: Firstly, prompt acknowledgment of customers is vital. It’s a delicate balance; too quick can seem desperate, while too long feels neglectful.
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Every retailer aims to boost sales, often investing in expensive advertising to attract new customers. However, the untapped goldmine for increasing sales lies right within your store – your existing customers. Building on the trust and rapport you’ve cultivated, selling to existing customers is proven to be
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Many retailers aspire to upsell to their existing customers, recognizing the cost-effectiveness of enticing those already in-store to make additional purchases. Yet, the execution of upselling often leaves much to be desired, and here’s why it might not be working as intended. The Repetitive Routine: A prevalent
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Roger Simpson – CEO, The Retail Solution and Author of “The Ultimate Retail Sales Experience” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching,
Read more →
It may sound peculiar, but I genuinely love the process of selling, when it is executed well and prioritises the customer’s needs. Unfortunately, there are countless examples of poor selling practices occurring every day, which not only frustrates customers but also puts undue pressure on team members
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In today’s retail landscape, many businesses unknowingly miss out on significant revenue opportunities, allowing customers to walk away with limited products and sometimes nothing. These customers are more than willing to invest in additional products if retailers follow a few simple yet effective steps. The key is
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Retail is a constantly evolving industry, but there are persistent issues that continue to plague stores and affect their performance. We all know it’s tough out there for retailers, yet there are a number of areas that are completely in their control and improving these will lead
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