The Two Questions You Must Ask Before You Interview

Recruitment is a critical process that determines the success and efficiency of a team. Hiring the right candidate not only enhances customer service but also reduces stress and fosters a positive work environment. However, many managers struggle with recruitment due to time constraints and lack of any formal training.

The adage “Hire slowly, fire quickly” holds true, emphasising the importance of a thorough recruitment process. Rushing through hiring decisions leads to potential mismatches and increased workload. Investing time and focus into recruitment pays dividends in the long run.

Central to effective recruitment is assessing an applicant’s values and passion for the role. Aligning with organisational values and demonstrating enthusiasm are strong indicators of a candidate’s potential success. But how do you find this out?
Consider asking these two fundamental questions during the initial phone screening:

1. “Are you still interested in the job?” Listen closely to their response for genuine enthusiasm or ambivalence. A positive affirmation indicates genuine interest and passion, while a hesitant response may signal that any job will do.

2. “What made you apply for this job?” Pay attention to their reasons and how well they align with the company’s values and culture. A candidate who articulates strong motivations and resonates with the organisation’s values is more likely to thrive in the role.

By asking these questions, interviewers can gauge candidates’ alignment with the company’s values and passion for the position. Hiring individuals who possess the right attitude and values sets the stage for success and ensures a harmonious work environment.

I hope these two simple questions provide you with a better insight into who should be potential candidates for the interview and save you time in interviewing the wrong people.


Roger Simpson – CEO, The Retail Solution and Author of “The Ultimate Retail Sales Experience” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching, customer service, and selling skills.