Every retailer on the planet wants to increase their sales. They spend money on advertising to attract more customers so they can grow their sales that way. They drop catalogues, use bill boards, newspapers and even TV. A number of these are expensive options when the answer
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I still find it fascinating and very disturbing when a business doesn’t handle a complaint well. It is so easy for customers to simply go elsewhere, there is so much choice these days. If you’d like some simple tips to better handle customer complaints click here for
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A recent article in Entrepreneur magazine has highlighted a very interesting trend in the US – I know we are not the states but we do follow a number of their trends, so this one is worth noting. Based on a survey of over 6000 people, conducted
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Why oh why are we so bad at customer service? I continue to be amazed in this ultra-competitive world of retail, how ordinary customer service is. I blogged recently about why businesses need to stand out, yet few are doing this. Some recent research from the 2015
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I’m sure it will come as no surprise that millennials (the generation born between 1977 – 1995) have grown up and are so used to technology it has become a big part of their life. In fact take away their mobile phone and they’d struggle to survive
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We all know that online retail is here to stay, however there has been a significant drop in the number of online purchases versus traditional bricks and mortar. Recent research tells us that online shopping growth has declined from a high of 30% a couple of years ago
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I came across some recent research that clearly links training to an uplift in sales. I was rapt to read this, as I have been (and still am!) a trainer for the last 23 years, focussing on helping retailers to improve their service and increase their sales.
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As a customer myself, I love loyalty cards and I have to confess I have a few in my wallet and a lot more on my desk. I particularly like my coffee loyalty cards, yes I have more than one, that free cup of coffee just seems
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We all know that online is here to stay and although the growth of online spending has been slowing over the past couple of years (it used to be growing around 20 – 30 % per annum), it’s growth is still outpacing traditional bricks and mortar sales.
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I am continually amazed how poorly upselling is done by most retailers – that is if they actually do it in the first place. Every business wants to sell more to their existing customers, after all, they are already in the store, so it costs no extra
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