Some recent research from Nielsen’s, which was featured in Inside Retail recently has revealed that 57% of Australian shoppers will spend more with retailers who offer a loyalty program. Great loyalty programs drive additional sales and encourage customers to return more often – a win/win for the retailer.
However, it’s in the hands of frontline staff in how well the program really cuts through. If staff are knowledgeable and enthusiastic about the program then the program will be successful. If not then a lot of shoppers will not be made aware of the program or asked for their loyalty card/membership, therefore severely reducing the effectiveness of the program.
This video provides 6 simple steps to get your team right across your loyalty program and dramatically improve the success of sign-ups and scan rates.
