We’ve all seen it and experienced it, customers studying their phones while in store. Searching for a better price perhaps, reading product reviews or paying by phone. This is new retail, well in fact not that new, but this is something retailers will see much more often
Read more →Archive for the Increasing Sales Category
Technology is improving exponentially and is certainly part of our everyday life. How many of us are now using Google home to order uber, check the weather forecast or order a pizza? With smart fridges re-ordering on our behalf we are becoming so reliant on technology at
Read more →It’s going to be another year of turmoil with unfortunately, a number of retailers who will end up closing their doors as rent, wages and competition continue to bite. Online will continue to grow at a larger rate than traditional store sales and then there is Amazon!
Read more →There has been a lot spoken and written about the demise of traditional retail stores, called “bricks and mortar” since they occupy a physical location that customers visit. The advent of online shopping has certainly taken sales away from physical stores; here in Australia, it’s around 7%
Read more →We all know that increasing sales in retail, in the current environment, is a big challenge. There’s a lot of obstacles to firstly get customers into your store due to online and other competitors, let alone getting them to purchase when they come in. However, plenty of
Read more →I read a blog the other day that said: “Retail is not dead but boring retail is.” These days’ customers have so much choice, so what are you doing differently so your customers will come back to you? Differentiating from the competition is crucial not just for
Read more →A lot of blame for the loss of sales in retail and therefore closure of stores has been put down to the increase in online transactions. Yes, yearly online retail sales continue to outgrow traditional retail sales however online retail sales still only equate to approximately 8%
Read more →Most of the recent news about retail has been negative, it’s been all about stores closing, iconic retailers struggling with sales, customers flocking to online and the list goes on. There are even words being used such as “retail apocalypse” to describe the current state of retail.
Read more →The term upselling has been around for many years, along with his/her brothers and sisters (add-on selling, cross-selling and suggestive selling). I don’t actually like any of these terms because they all include the word selling. A lot of frontline retail team members view selling as a
Read more →Amazon’s launch in Australia last November has been very interesting. I, like a lot of people, thought it would be a big deal and they would come out all guns blazing. In fact it was more of a soft launch, however, that is not a sign that
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