I am staggered when I visit stores or run training sessions and staff (worse still managers or owners) don’t know their numbers. By numbers I mean the obvious ones such as Average sale, Items per customer, Promo conversion and Loyalty card conversion. As one CEO said to
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Every retail business wants to sell more to their customers and therefore grow their average sale. Most businesses that I work with include an Upsell process in their steps of service so staff know that it is a requirement to do this. Here is where it all
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We all know that it is much less expensive to sell more to your existing customers, than get new customers through the door. Existing customers are already in your store, you are paying the staff a wage so their time is already covered and apart from the
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I see loyalty cards as big opportunities to grow sales in your stores. A lot of businesses have loyalty cards in their business but how well are they used and what’s the benefits to the customer? First of all the reasons why businesses have them – they
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