We all know the figure that it costs five times as much to acquire a new customer than it does as keeping an existing one. So how do businesses retain their valuable customers? There are a number of important factors, one we strongly believe in is offering
Read more →Archive for the Customer Service Category
I’m sure it will come as no surprise that customer service is an important part of your business, if it’s done well we have a high chance that customers will come back and best of all tell their friends. What we also know is if we get
Read more →I love it when a business does something a little different to stand out. Here is an example of a small café trying something and achieving great results and a lot of free publicity. A café on the NSW coast is using a simple but innovative marketing
Read more →Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. They instill the values that matter, not just the process. Large organizations however
Read more →According to a recent survey conducted in the US by Business 2 Community, a web marketing and telemarketing company, investing in great customer service does pay off. How do they know? Using SurveyMonkey, they asked more than 400 Americans if a company’s reputation for excellent customer service
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