Using KPI’s to drive sales performance in store

Today’s in store retail climate is very challenging and most definitely competitive. Big retailers from overseas are taking customers and online retail is still a large growing channel. A lot of stores are experiencing less customers walking through their doors and therefore sales are down compared to previous years.

How does a retailer increase their sales against this backdrop? They have to sell more to the customers that come through the door. Some stores do it well while others don’t. One of the secrets is to use KPI’s to measure how well each store and individual team member in that store is doing against these measures.

What you measure you can manage and this video will give you an insight on the key ones to focus on.