Why has winter come early for DJ’s and Myer?


Both Myer and DJ’s have brought forward their mid year sales this season. Is this just a desperate attempt by both of these retailers to lure shoppers in to try and grow sales? And why are these retailers offering such huge discounts? Will it help their business to get out of the doldrums?

Roger joins 6PR’s Ollie Peterson to discuss the discounting challenges facing these two big retailers and what they can do to get shoppers back.