Who Will Win The Christmas Retail Race – Online Or In Store?


The Christmas rush is imminent. Historically, this has always been a massive boost to retailer’s earnings. However, online shopping is looming as an even bigger player. With Amazon now offering in excess of 80 million products online and other retailers dramatically improving their online offerings, it’s going to be a challenge to see who comes out on top.

Online has the big advantage of being super convenient, no queues or parking hassles there. Yet no personal shopping experience either which begs the question: Can in-store staff can get this critical service factor right?

Roger talks to triple M’s Stephen Cenatiempo about what traditional retailers need to do, to maximise this busy shopping period.