Newsagents are more chameleons than leopards as they face huge challenges from the decline in traditional sales of newspapers and magazines. A number of newsagents have focussed on introducing new products and services as sales of their traditional products continue to decline, turning to selling art supplies, flowers and even tropical fish!
This highlights the need for all retailers to stand out, be different and provide what customers want. Great advice for a number of other traditional retailers who are struggling with sluggish sales. Roger talks with 6PR’s Ollie Peterson on this topic and provides insight into how newsagents are diversifying.