How can Bricks and Mortar Stores lure customers back?

The pressure is certainly on traditional retailers as more and more shoppers choose to purchase online. There has been a litany of traditional retailers that have gone out of business over the past few years and this year that will continue. So what are some of the things that bricks and mortar stores can do to lure customers back in to their stores?

In this latest interview with 6PR’s Karl O’Callaghan, Roger provides some answers to this question and suggests it’s more than just modernising and putting in couches and coffee machines.