Coles “Mini” Collectibles Are Going Gangbusters


Coles has recently launched their “Mini” collectible promotion. Spend $30 and you will receive a free plastic “mini” collectible figurine. This is not a new strategy, however, this one seems to have caught the attention of a lot of shoppers, with over 10,000 joining various Facebook groups to swap their collectibles around.

Roger joins 6PR’s Michael Genovese, for a light-hearted chat about the psychology behind this promotion and why it seems to be working so well.