According to recent research, Aussie shoppers are flocking back to traditional retail stores compared to online stores. Unfortunately, bricks and mortar retailers leave a lot to be desired when it comes to creating a great experience. Poor merchandising and a lack of personalised customer service are cited as two of the key turnoffs for shoppers.
With the dramatic improvements in technology allowing retailers to provide a new and creative in-store experience, retailers must get on board before the wave crashes and shoppers are forced back online.
In this second interview on the same topic, Roger discusses with Sunday Lifestyle’s Kayley Harris, the challenges traditional retailers face to ensure they provide a memorable experience.