Why Your Business Must Have a Powerful Social Media Strategy

As I’m sure you know the power and reach of social media are incredible and with over 2 billion Facebook users it’s a powerful way to share information. As far as business is concerned it is no longer just a need for them to be on social media, it is critical. Every business has to be extremely proactive and reactive to what is being said about them. If not they run the risk of losing customers very quickly as well as having their reputation tarnished.

I thought I would share a very interesting infographic that highlights how critically important it is for businesses to be extremely active on social media. Along with the many challenges that social media can bring, there are also a number of upsides. In fact, according to Aberdeen, companies that have a well-crafted social customer service approach experience 92% customer retention.

There are numerous statistics quoted, and as you will see customers are demanding very quick responses to their questions and challenges. Something that every company has to be good at.

I hope you find this infographic helpful and useful as you craft and fine-tune your social media strategy.

Roger Simpson – CEO, The Retail Solution and Author of “The Ultimate Retail Sales Experience” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching, customer service, and selling skills.