We all know the challenges with recruiting and retaining the best staff. They are hard to find and what do we even look for? I was appalled to read a recent survey carried out by a company called engaged Marketing here in Australia, who found out that only 20% of staff surveyed would actively promote their business as a great place to work.
In fact 43% were highly disengaged and the balance of 37% were passive about their feelings. Now this has a lot to do with poor leadership, but it also reflects the number of staff who are in the wrong job or wrong role. Jim Collins, author of the excellent book “Good to Great” found in his research that the best companies spend a lot of effort getting the right people on the bus and in the right seats. Then they can take the company somewhere magical.
Businesses need to ensure they hire and promote the right people with the right attitude. A colleague of mine very kindly shared the following infographic with me, which I think sums up the differences between Average employees and Great employees.
I’d suggest having a look through and ticking off each of your staff where they meet the Great characteristics and where they don’t. Maybe they could do it themselves then discuss it with you?? I love it when staff make the realisation themselves of areas they could improve on.
Roger Simpson – CEO, The Retail Solution and Author of “The Retail Solution” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching, customer service and selling skills.