Many retailers aspire to upsell to their existing customers, recognizing the cost-effectiveness of enticing those already in-store to make additional purchases. Yet, the execution of upselling often leaves much to be desired, and here’s why it might not be working as intended. The Repetitive Routine: A prevalent
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We all know that it is much less expensive to sell more to your existing customers, than get new customers through the door. Existing customers are already in your store, you are paying your team a wage so their time is already covered and apart from the
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