Leadership is More About Being a Coach Not a Boss

With a younger generation now making up around 50% of the workforce, the way we lead and manage has to evolve. The directive style of management has long gone, or should be, replaced by a leadership style that is heavily skewed to coaching.

I have been following the management consulting firm Gallup, for some time and find their research-based articles offer tremendous value. Around the old topic of management versus leadership they have found the traditional role of a boss as a command-and-control function does not work for today’s workforce. The expectation is for the manager and leader to be more of a coach than a boss.

This change has been driven by the pace of change in globalised business and an evolving workforce that prioritises development and flexibility, today’s business world is agile and dynamic. As a result, a manager’s role is far more than supervisory — and Gallup finds that 70% of the variance in a team’s engagement is influenced by the manager.

The changes in leadership style can be reflected in the following key points:

Our Past Our Future
My pay check My purpose
My satisfaction My development
My boss My coach
My annual review
My ongoing conversations
My weaknesses My strengths
My job My life

As you can see there is quite a change in the above key areas and it’s up to today’s leaders to adjust and adapt their style to better suit the needs of their team. As I have mentioned numerous times before, leadership requires hard work and focus, particularly with the new way of leading.

However, the hard work will result in a more focussed, motivated and empowered team. And this is definitely worth the extra effort required.


Roger Simpson – CEO, The Retail Solution and Author of “The Ultimate Retail Sales Experience” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching, customer service, and selling skills.