In a second interview on the challenges facing Myer and DJ’s, Roger discusses with Jenny Seaton from Curtin FM, what is going wrong in these stores. He discusses how cutting staff, international competition and a number of other factors have led to losing sales.
Jenny and Roger discuss the importance of stores providing a positive in store experience to attract and retain customers. There’s a hard long road ahead if these two iconic stores are going to get back to their former glory and a great lesson for all retailers.
