How To Deal With the Gift of a Complaint

When customers complain, it provides you with an ideal opportunity to turn the situation around so the customer becomes an advocate. It’s not going to happen every time, however, a number of retailers don’t handle complaints very well at all.

In this video, you will see two opposite examples of how to handle a complaint. No matter how good your service is, it’s going to happen, so you need to train your staff to ensure they can handle it professionally.