Are Shoppers Suffering From Collectable Fatigue?


Coles and Woolies have been competing head to head with their collectables over recent months. Coles have reintroduced their successful Little Shop minis and Woolies have launched a promotion featuring the Lion King. How successful have these promotions been and are shoppers getting a little tired of this type of marketing?

Roger talks with 6PR’s Ollie Peterson about the collectable phenomenon and the impact these promotions have on customers.