1. Clarity on expectations: Firstly, it is critical to set clear expectations so your team know what great looks like. Then, by following up and providing feedback on a regular basis, the team know where they stand; they clearly know what is required to perform at the agreed level and what is not acceptable.
2. Identification of poor performance: Poor performers are dealt with so their behaviour and attitude doesn’t spread. It is critical that poor behaviour is dealt with promptly so your team know you will call them out if they don’t meet the agreed standards. By doing this you ensure that your high performers remain positive and motivated as they see things are dealt with.
3. Compliance with legal requirements: Firing a team member can be difficult and time-consuming. This is exactly what coaching and giving quality feedback is all about. In fact, the coaching process kicks in immediately where there is an issue and identifies the area the team member needs to work on. Most often the issue is dealt with then and there, so it doesn’t end up dragging on, resulting in the issue becoming even bigger.
4. Improved overall performance: Most team members want to do a good job; one of the primary reasons they don’t is due to an absence of feedback. To ensure your team is motivated and heading in the right direction, regular feedback is required. Managers need to let their individual team members know how they are going – whether good or bad.
In conclusion, regular feedback is an essential part of any effective management strategy. When delivered on a regular basis and when it’s needed, means your team will perform at a high level much more consistently.
Roger Simpson – CEO, The Retail Solution and Author of “The Ultimate Retail Sales Experience” With over 35 years’ industry experience, Roger Simpson is recognized as Australia’s #1 Authority on customer ROI in the retail industry and as a global expert on staff coaching, customer service, and selling skills.