Why we shouldn’t give donuts to the RFG franchisees?


Much has been said about the challenges facing a number of RFG franchisees very recently. With talk of franchisees losing their homes and marriage breakups due to the poor financial returns, what should we do as customers of these numerous brands? We could easily stop visiting them as a way of protesting against what has been reported, however this will only make it worse for the individuals that run these franchised businesses. These are ordinary mums and dads who have put their financial life on the line, so from my point of view, if they offer great service and great products we should keep supporting them with our custom.

In this interview with Harvey Deegan of 6PR, Roger discusses the challenges facing RFG franchisees and why the franchise industry is tough for many. Why franchising works for some brands and not others and pitfalls to avoid.


Roger Simpson and the team at The Retail Solution have provided nearly 2 decades of unparalleled expertise in retail consulting for Australian businesses.
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