Why the Human Touch is Still so Important

The digital age is well and truly here, with 88% of customers using digital channels at some point in their shopping journey. However, close to two-thirds of shoppers believe non-digital channels are better. This means retailers have to have both channels operating in unison and they can’t forget to focus on the importance of their staff’s interactions face to face with customers. This video will explain why getting this mix right is critical.

Roger Simpson and the team at The Retail Solution have provided nearly 2 decades of unparalleled expertise in retail consulting for Australian businesses.
 
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