Why evaluating your team regularly, is critical to performance improvement

Mystery shopping is one-way retailers use to evaluate the performance of their staff. However, mystery shopping is not done often enough, in my opinion, relying on an evaluation once a month (at best) is insufficient to effect change. Team members performance needs to be evaluated much more often to identify off-targets and trends that need to be improved.

Owners and manager need to be evaluated weekly and even daily so they know where each team member is at – what they are doing well and what they need to improve. This can only be done on the job when they are serving customers.

This video will provide some simple tips on how to do this.

Roger Simpson and the team at The Retail Solution have provided nearly 2 decades of unparalleled expertise in retail consulting for Australian businesses.
 
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